For example, let's say you scan a high school cafeteria and choose one table to represent the population. And you just happen to pick the nerd table. You might come to the erroneous conclusion that most Americans wear glasses or study during lunch. Is it likely? Maybe not. But is it POSSIBLE that all the people who are watching Perfect Couples are the ones without Nielsen hook-ups? Or that the reason Two and a Half Men is still on the air is because like thirty people in America are the only ones watching it? Yes. That is possible.
So this year I am making a proposition to anyone who is a current Nielsen household. Don't watch the Super Bowl at home, or on any TV with a Nielsen hook-up. For just one year, let's try a little experiment. Go to a friends' house. Have a party. We know that all over America people will be watching the game. So please do watch it, but don't let Nielsen know you are. Let them think you aren't. Perhaps when Monday comes around and everyone is discussing the game, the commercials and the half-time show, but the ratings are almost non-existent, the flaws in the system will be made obvious. If nothing else, I think it's a great joke to play on them.
If you like the idea, pass it on!